These essays try to close that gap – drawing on established research and real buying behaviour to make sense of why marketing works, and why it often doesn’t.
Whether you work in marketing or just have to deal with it, you’re in the right place.
The essays below expand specific ideas referenced in the core paper. They are intended as deeper explorations rather than updates or commentary.
Start with the essays, in this order, or whichever grabs your attention →
- Why Marketing Strategy Fails
- What Behavioural Economics Reveals About Marketing
- The Buying Committee Nobody Markets To
- The Always-On Argument
- The Attribution Problem
- Why Neuromarketing Still Matters