tusharwarrier

The Power of Customer Empathy: Lessons from Car Brands and Academic Insights

Learn how customer empathy drives business success with examples from brands like Volvo, Toyota, and BMW,…
Why Building Mental Availability is Key in B2B Marketing

This article explores the 95-5 rule in B2B marketing, highlighting the importance of building mental availability…
Transform Your B2B Strategy Using Intent Data

Discover how intent data is transforming B2B marketing by enabling precise audience targeting, personalized content strategies,…
Unpacking Freakonomics: A Journey into the Hidden Side of Everything (with a B2B Marketing Twist)

In the world of economics, terms like “supply and demand,” “market equilibrium,” and “inflation” often dominate…
The Art of Strategy: A Deep Dive into Strategic Thinking for B2B Marketing

In the complex world of decision-making, understanding the principles of strategy is crucial. Whether you’re in…
“Marketing Warfare” by Al Ries and Jack Trout: A Summary with B2B Applications

“Marketing Warfare,” published in 1986, is a seminal book by Al Ries and Jack Trout that…
Long-Term Growth in Fleet Car Industry: The 95-5 Rule Approach

In the world of B2B marketing, one principle that stands out from the Ehrenberg-Bass Institute’s research…
Evolution of B2B Marketing Over the Past Decade

In the past decade, B2B marketing has undergone a transformative shift, driven by technological advancements, changing…
Is Maslow’s Hierarchy relevant to B2B Strategy, or too theoretical/simplistic?

In the fast-paced world of B2B marketing, understanding what drives your business clients is crucial for…
The Art of Oration and Modern B2B Marketing: A Timeless Connection

Understanding Your Audience: Lessons from Great Orators Public speaking and oration have been powerful tools for…